Six years back Wrapd put up a board saying – Rent a party dress. Everything was wrong about Rent a party dress. Hidden away in the recesses of Patel Nagar, the location was awful. Patel Nagar is not even a recognized market area! The inventory was minuscule. The idea ahead of its time. What was right about it? The idea. The belief in the idea. The concept, business above all is not about money but about service. Money is a by product of rendering that service. In the words of a wise man- Profit is the applause for a job well done. Wrapd decided to go for a standing ovation. We grew from obscure Patel Nagar to Lajpat Nagar to Laxmi Nagar and then planted our flag oops button at Hyderabad.